1.1 By using the website and associated services, you agree that New World CPH ApS (hereinafter "new", "world", "cph" ) processes your personal information in accordance with this personal data. and cookie policy (hereinafter "Policy").

1.2 This Policy applies to all New World CPH users and customers from 01 Jan 2021. New World CPH may change this Policy at any time, which New World CPH will inform users and customers about.


2.1 Data controller. New World CPH is the data controller and we ensure that your personal data is processed in accordance with the law.

2.2 We take your data protection seriously. We collect and process personal data as a natural part of the operation of and have therefore adopted this Policy. It tells you how we process the personal data we collect and use when you use our services.

2.3 We ensure fair and transparent data processing. When we ask you to make your personal data available to us, we inform you of what personal data we process about you and for what purpose. You will receive information about this at the time of collection of your personal data.

2.4 Contact information. If you would like to get in touch with us, our contact information is:

New World Copenhagen ApS

Søholm Park 2A
2900 Hellerup
CVR : 41790776
+45 2181 4281


3.1 Use of website without registration for services

It is possible for you to use the website without us collecting information about you as described in the following sections. However, you must be aware that the website uses cookies, which is why disabling them can reduce our website's functionality. You can read more about cookies below in section 6.

3.2 When you sign up for services on the website, make purchases or contact us. We use personal data about you to provide our services to you, improve our service and ensure quality in our services as well as in our contact with you.

The personal data we use includes in particular:

- General personal data in the form of contact and bank information
- Information included in inquiries to us, complaints, feedback, etc.

New World CPH does not collect personally identifiable information from third parties about our users or customers.

3.3 We collect and store your personal data for specific purposes

We collect and store your personal data in connection with certain purposes or other lawful business purposes. The treatment happens when we need:

- Manage your relationship with us, incl. the creation process.
- Delivery of our services, including processing your order
Fulfillment of your request for special services
- Improving our services
- Customizing our communication and marketing for you

You can read about the individual services in the following. We always strive to adhere to the general principles described after the individual services.

3.3.1 Orders

New World CPH processes the following information:

- First name
- Last name
- Address
- Email
- Phone number
- Country
- Registration and account number
- Login & password
- IP address (es)

For the purpose of our service, New World CPH performs treatment for the purpose of:

- Login data and browser data where the user gives permission for it.
- Administration of payments and bookkeeping
- Order history
- Complaints
- Messages on the page
- Data that is automatically collected based on user activity on the website (cf. the cookie policy below)

If you order items on our website, we pass on your information as follows:

Name and address to Postnord, in order to ship your goods.
- Email information to Trustpilot solely for the purpose of Trustpilot being able to contact you by e-mail. e-mail regarding. your assessment of the purchase process.

We process this information on the basis of your consent, and comply with the other terms of the Policy.

3.3.2 Newsletter

You can sign up for our newsletter separately on our website and during ordering. You will always be able to unsubscribe from this service in every inquiry. You will not receive newsletters or other unsolicited commercial inquiries from our partners without prior consent.

We use the Klaviyo service to send out our newsletters. If you have subscribed to our newsletter, your name and e-mail address will be passed on to Klaviyo.

We use a technology from Klaviyo, where we can see if you have clicked on one of our links in our newsletter. We only use the information for static purposes.

4. Processing of personal data

4.1 Disclosure of personal information to business partners

In order to be able to provide our services to you, it is necessary to be able to pass on relevant personal information about you to our subcontractors such as order handling / return, payment solutions, etc.

We only use data processors that provide the necessary guarantees for having implemented appropriate technical and organizational measures in such a way that the processing will comply with relevant requirements of applicable data protection legislation, incl. the protection of the data subject's rights.

4.2 We only process relevant personal data

We only process personal data about you that is relevant and sufficient in relation to the purposes defined above. The purpose is decisive for the type of personal data about you that is relevant to us. The same applies to the scope of the personal data we use. For example, we do not use more personal data than we need for the specific purpose.

4.3 We only process necessary personal data

We collect, process and store only the personal data necessary to fulfill our stated purpose. In addition, it may be determined by legislation what type of personal data is necessary to collect and store for our business operations, eg accounting legislation. The type and extent of personal data we process may also be necessary to fulfill a contract or other legal obligation.

4.4 We check and update your personal data

We check that the personal data we process about you is not incorrect or misleading. We also make sure to update your personal data regularly.

As our services depend on your personal data being correct and up to date, we ask you to inform us of relevant changes to your personal data. You can either log in to your profile via our website, or use the contact information above under section 2.4 to notify us of your changes.

4.5 We delete your personal data when it is no longer needed

We delete your personal data when they are no longer needed for the purpose that was the reason for our collection, processing and storage of your personal data.

We store personal information that we are required by law to store, eg as a result of the accounting legislation.

In addition, we delete inactive user profiles, which we call "members", after one year of inactivity. Beforehand, we will have reminded the user about this.

4.6 We obtain your consent before we process your personal data

We obtain your consent before processing your personal data for the purposes described above, unless we have another legal basis for obtaining them. We inform you of such a basis and of our legitimate interest in processing your personal data, eg if the processing is necessary for the fulfillment of the purchase contract to which you are a party or for the purpose of implementing measures taken at your request in advance. for the conclusion of the contract.

Your consent is voluntary and you can withdraw it at any time by contacting us. Use the contact information above under section 2.4 for more information. Withdrawal of consent, however, does not affect the lawfulness of the treatment based on consent before the withdrawal.

4.7 We do not pass on your personal data without your consent

If we pass on your personal data to partners and actors, e.g. for marketing purposes, we obtain your prior consent and inform you about what your personal data will be used for. You can object to this type of disclosure at any time, and you can also opt out of inquiries for marketing purposes in the CPR register (the so-called Robinson list).

We do not obtain your consent if we are legally obliged to disclose your personal data, eg as part of statutory reporting to an authority.


5.1 We protect your personal data

We take care of your personal data to prevent it from being accidentally lost or altered, against unauthorized publication, and against unauthorized access or knowledge of it.

We use data processors in the EU who store and process personal data on behalf of New World CPH in accordance with this data policy and applicable law.

If you are subscribed to our newsletter, your name and email may be transmitted to Mailchimp's servers in the United States. Mailchimp is Privacy Shield certified, cf., which is why it has been assessed that Mailchimp ensures an adequate level of protection.

In the event of a security breach that results in a high risk for you of eg discrimination, ID theft or fraud, financial loss, loss of reputation or other significant inconvenience, we will notify you of the security breach as soon as possible.